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Dynamics 365 Customer Insights is a unified customer data and marketing platform that enables personalized customer engagement. It boosts marketing impact, streamlines workflows, and helps build stronger long-term customer relationships.
The platform brings together key marketing tools such as email marketing, lead management, customer interaction tracking, event organization, surveys, A/B testing, content production, and real-time performance dashboards.
With centralized data, shared KPIs, and aligned workflows, the solution enables seamless collaboration. Leads can be handed over, tracked, and processed more efficiently across teams.
It integrates seamlessly with Dynamics 365 Sales, Customer Service, and the broader Microsoft 365 ecosystem. This creates end-to-end marketing, sales, and service processes across the entire customer journey.
Through centralized data management, unified approval processes, automated workflows, and secure hosting in the Microsoft Cloud, the platform ensures safe and GDPR-compliant handling of customer data.